UX analysis, information architecture, and the optimization of a complex customer experience.
Blog
The Poor UX of “My Business Account” at CRA
A quick side note: The original version of this post was in French and contained French images. An English equivalent has been digitally created. It’s ringing… “Hello, this is Mr. X from the Canada Revenue Agency. How can I help you?“ – “Hello, I received an email notification that I had mail in my CRA […]
Québec.ca: What it does better than other government sites
Have you heard of Québec.ca ? This is the new Quebec government site that was launched less than a year ago. The initiative draws on good “citizen-centered” design practices and other “centralized” government sites, such as Canada.ca , Gov.uk , Ontario.ca , etc. The ultimate objective of such a platform is to bring together government […]
12 essentials for client interviews in government departments and large organizations
Carrying out a client survey is a relatively simple activity within the reach of many: Investigating clients to find out their needs, expectations, difficulties and perceptions when they interact with our organization. Over time (and experience;)), I was able to discover certain client interview practices that are essential in a government or large company context. […]
Design of a Course Registration Process
Putting people at the center of the process to create a simpler, more human, and more accessible enrollment experience.
Improving the Customer Journey to Better Support People Dealing With a Work-Related Injury or Illness
Human-Centered research and public service optimization.
How to Use Digital Strategy to Make Rural Areas More Attractive to Young People
Understanding the real needs of young adults to support their settlement in rural regions.
UX at the service of online sales
I had a real shock when I started working in the UX field. I heard repeatedly that it was necessary to meet the needs of the customers rather than the needs of the users for the realization of a Web platform. Wow minute! UX is USER experience. And you, you talk to me about money, […]
Conference Neuromarketing applied to the Web
This year, I had the chance to give a conference on the Web at Quebec 2015 , on Neuromarketing applied to the Web. At the request of certain participants, I am pleased to post the content of my presentation online. 4 main steps to get your message across First, you will find the 4 main […]
How much H1 to put in a page?
I write this article in all humility, simply to share with you research that I had to carry out within the framework of various projects and the conclusions that could be drawn from it. This is a recurring problem, especially with blogs: how much H1 should you put in a web page? What is an […]
