Understanding UX Today UX design, or user experience design, is all about creating applications, SaaS platforms, and interfaces that truly meet users’ needs… and not just making things pretty (although, let’s be honest, that does matter a little ;)). My work is about understanding what users are trying to achieve, the obstacles that frustrate them, […]
6 Signs Your SaaS Isn’t Delivering a Quality Experience
In today’s market, user experience is the deciding factor between adoption and abandonment. A poorly designed SaaS won’t get a second chance. A confusing interface, overly complex workflows, or a lack of consistency can be enough to push your users… straight to your competitors. Here are 6 clear signs your SaaS application needs a serious […]
Conference Neuromarketing applied to the Web
This year, I had the chance to give a conference on the Web at Quebec 2015 , on Neuromarketing applied to the Web. At the request of certain participants, I am pleased to post the content of my presentation online. 4 main steps to get your message across First, you will find the 4 main […]
The Implicit Visual Code of the Web
The world and times are changing. The web too. On the other hand, the web does not always evolve at the same rate as the users of the sites, who are becoming more and more familiar with certain principles and functionalities. Before, we wrote everything: Click here, Back to home, Read more, etc. Over time, […]
Popular list of bad UI practices
The principle is simple: a person asks a question. We answer them and we vote for the answers. The answers are then placed in order of “popularity”. The Quora site is a mine of information, each more entertaining than the next! His strength? Anyone can participate (anonymously or not) and any question can be raised. […]
How to represent a place in a web design?
The design of a website often goes beyond aesthetics. Let us think in particular of sites which present and sell a place, such as the site of a hotel, an inn, a ski center or other. It then becomes imperative that this place is reflected in the visual of the website. We want visitors to […]
The footer, a puzzle?
I was asked by a client to revitalize the footer space of their website. Banal? On the contrary… So many possibilities! Often overlooked, the footer (commonly called footer ) constitutes an area to be exploited both in terms of content and visual. In order to attract the attention of the visitor and meet their expectations, […]
