I write this article in all humility, simply to share with you research that I had to carry out within the framework of various projects and the conclusions that could be drawn from it. This is a …
UX at the service of online sales
I had a real shock when I started working in the UX field. I heard repeatedly that it was necessary to meet the needs of the customers rather than the needs of the users for the realization of a Web …
The implicit visual code of the web
The world and times are changing. The web too. On the other hand, the web does not always evolve at the same rate as the users of the sites, who are becoming more and more familiar with certain …
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The poor UX of “My Business Account” at the Canada Revenue Agency (CRA)
It's ringing… “ Hello, this is Mr. X from the Canada Revenue Agency, how can I help you? - Hello, I received an email notification that I had mail in My CRA Business Account , but when I log in and …
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Conference Neuromarketing applied to the Web
This year, I had the chance to give a conference on the Web at Quebec 2015 , on Neuromarketing applied to the Web. At the request of certain participants, I am pleased to post the content of my …
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Québec.ca: What it does better than other government sites
Have you heard of Québec.ca ? This is the new Quebec government site that was launched less than a year ago. The initiative draws on good “citizen-centered” design practices and other “centralized” …
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Digital Transformation: How Use Cases ( use cases ) can be useful?
A few days before the arrival of summer, I received a call from a client who wanted to optimize her digital platform. She wanted to advance it technically in order to support the organizational …
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The footer, a puzzle?
I was asked by a client to revitalize the footer space of their website. Banal? On the contrary... So many possibilities! Often overlooked, the footer (commonly called footer ) constitutes an area to …
