Context
The solution used by the EDQ for registering its general public and professional customers no longer seemed to meet its growing needs. The organization wanted to offer online registration and payment to all of its customers, in order to simplify membership in its services. The EDQ also wanted to retain its existing clientele with web marketing solutions, in order to increase recurring registrations.
Goals
- Increase the number of school registrations and increase the proportion of registrations taking place directly on the Web;
- Allow customers to easily understand the catalog of courses offered;
- Automatically calculate the various discounts when registering online;
- Retain current and past customers.
Methodology
After analyzing the existing process, it was proposed to the École de Danse de Québec to create a registration process with linear and progressive engagement, with the aim of facilitating the registration process for customers and increasing their engagement. .
To illustrate and ensure that the EDQ’s needs are met effectively, I produced a navigable prototype (wire models) illustrating a redesigned process, focused on its clienteles and registration periods.
The development of these wireframes enabled the Quebec City Dance School to optimize several elements in its internal processes. Our collaboration has had the impact of simplifying and improving the efficiency of their customer management.
