UX design, also known as user-centric design, is a crucial step in establishing the foundation of any project. It applies equally to both continuous improvement projects and new endeavors. This design phase is typically initiated at the project’s outset, before any technical production or setup.
User-centered design aims to define interactions, functionalities, and content organization to enhance the customer journey. By prioritizing user needs, it minimizes the risk of financial overflows and schedule delays.
Card Sorting and Conceptual Information Architecture (IA)
Conceptual Information Architecture involves categorizing information on your site to ensure consistent presentation aligned with your customers’ mental model.
Card sorting, a user-driven method, aids in designing information architecture based on user or stakeholder input.
Wireframe Mockups
Wireframe models provide detailed screen descriptions in a simplified format, allowing precise positioning, sizing, and content placement of each element without focusing on graphical aspects.
Prototypes
Prototypes extend beyond wireframe models, incorporating advanced interactions essential for user testing. They define various navigation modes, such as menu interaction, path traversals, and user actions, enabling comprehensive testing and refinement of the user experience.
