Audrey Marcotte is a strategic advisor in customer experience (CX and UX). With over 14 years of experience in the field of web and applications, she has a strong background in user experience, ergonomics, and interface design. Passionate, curious, and versatile, she holds a bachelor’s degree in graphic design and a master’s degree in interaction design. She is certified in user experience by the Nielsen Norman Group and works in Canada, France and the United States.
In the past, she has worked on several complex digital projects for various organizations, including:
- Canadian Space Agency (CSA)
- Canadian Armed Forces
- Florida Highway Safety and Motor Vehicles (FLHSMV)
- Royal Canadian Mounted Police (RCMP)
- Ministry of Executive Council (MCE)
- Ministry of the Environment, Fight Against Climate Change, Wildlife, and Parks (MELCCFP)
- Ministry of Forests, Wildlife, and Parks (MFFP)
- Defence Research and Development Canada (DRDC) – Valcartier Research Centre
- Public Safety Canada
- Thales Digital Solutions
She has also contributed to numerous client experience strategies for organizations such as:
- School Service Center of the Discoverers
- Standards, Equity, Health and Safety at Work Commission (CNESST)
- Ministry of Energy and Natural Resources (MERN)
- Ministry of the Environment, Fight Against Climate Change, Wildlife, and Parks (MELCCFP)
Audrey focuses on the preliminary stages of a project, defining business and end-user needs through interviews, workshops, and analytical data. She then develops the CX/UX strategy, involving:
- Creating personas, client journeys, and scenarios
- Designing information architecture
- Creating wireframes and prototypes
- Writing recommendation and strategy reports
Education
Nielsen Norman Group / UX Certification, 2023
Laval University / Master’s in Interaction Design, 2009 – 2011
Laval University / Bachelor’s in Graphic Design, 2004 – 2007
Intuit/Lab, Paris / Studies in the field of image, multimedia option, 2006 – 2007
Distinctions
- Entrepreneurial scholarship from Hydro-Québec in 2007
- Scholarship for studies outside Quebec from Laval University in 2006
