Experiences are what users go through, while strategies are the thinking and organization that enable the creation of those experiences.
Know
Your Clients
Clients' Interviews
Ethnography
Personas
Designing
the Experience
Card Sorting and Information Architecture (IA)
Wireframes
Prototypes
What About Customer Experience (CX)?
While customer experience (CX) and user experience (UX) are distinct, they are interconnected. A great UX contributes to a positive CX, but a poor UX (e.g., a confusing website) can harm the overall customer experience, even if other touchpoints are excellent. Both disciplines aim to enhance satisfaction but approach it from different angles.
Would you like help with strategies to enhance customer experience in your organization?
Design Thinking Workshops
Do you want to collaborate your teams while aiming for a user-centered approach?
Or do you want to survey your end customers in groups?
Testimonials
Exceptional Collaboration and Expertise: A Lasting Impact on Our Success
During her tenure collaborating with our team, Audrey has consistently demonstrated exceptional skills that have significantly contributed to the success of our projects. Her ability to seamlessly integrate with our team, combined with her multifaceted expertise and unwavering dedication, has left a lasting impact on our operations.
Andriy Bibik
Managing Director at Danavero Inc.
Ontario, Canada
Outstanding Expertise and Dedication: A Key Contributor to Our Success
Both our project team and customer have had a great experience working with Audrey Marcotte. She has been very informative and met deliverables on-time, while maintaining a great demeanor during our interactions. Her expertise and influence has been a key-contributor in the success of this UI/UX engagement.
Great job!
Zachariah Hardilek
Senior Project Manager at Thales
Digital Identity & Security / Identity & Biometric Solutions
USA
Next Step...
Let's talk about your project and discover how client experience can help your organization.
