Customer experience (CX) and user experience (UX) are closely related concepts, but they focus on different aspects of an individual's interaction with a product or service.
The services offered in customer experience may vary according to the scope and objectives of the project, but they aim to improve the overall customer journey and satisfaction with your organization or brand:
A few examples
Customer Journey Map
This is a diagram that illustrates all of the interactions a customer can have with your organization. I trace the typical journey, that is to say the customer's current experience with your ecosystem at different stages of the process proposed to him: interactions, irritants, blockers, satisfactions, the level of consideration and 'engagement, retention, etc.
This type of mapping makes it possible to visualize the strong points and the weak points . It also helps identify opportunities for improvement. We will then be able to offer a target, improved and optimal customer experience journey.
Service diagram
The service diagram illustrates your internal processes or the path taken by a piece of data/information.
Next step...
Let's talk about your project and find out how customer experience can help your organization.
