Over the past few months, I’ve met with 3–4 Chief Technology Officers (CTOs) who all shared the same reality: they had built a functional product — often a very good one! — but they kept receiving feedback from clients and prospects about their user interfaces and user experience (UX), especially usability: User Experience (UX) Was […]
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IxDF Mobile UI Design Course: What I Learned
Why I Chose This Course Last spring, I decided to refresh my knowledge of mobile interface design. My last major native mobile project dated back to the UX redesign of the Florida Highway Safety & Motor Vehicles (FLHSMV). Since then, mobile design has evolved significantly: new user behaviours, new patterns, and new technologies. I wanted […]
User Experience (UX) in a Business Case (BC)
Too often, I have seen user experience considered too late in large enterprise or organizational projects. UX consultants or designers are often brought in only at the product development phase, which is a mistake. This is why I am interested in integrating user experience (UX) into business cases (BC). In my humble opinion, this should […]
How to Become a UX Designer in 2025: Recommended Trainings
Myriam and I studied graphic design together. After working for over 15 years in a top design agency, she lost her job in 2024. Instead of seeing it as a setback, she took it as an opportunity to reinvent herself and move into UX design. Her journey inspired me to write this article. Becoming a […]
Creating a Customer Journey Map to Optimize Your Marketing
In a competitive B2B market, becoming a leader doesn’t rely solely on innovation or product quality. Having the best product in the world won’t help if no one knows you exist… or if your clients give up on the first page of your website. Increasingly, the real differentiator lies in customer experience (CX) — even […]
PEVR – How to Survey a Large Group of People
Aligning students, parents, teachers, and school leadership around shared priorities
What Is UX Design?
Understanding UX Today UX design, or user experience design, is all about creating applications, SaaS platforms, and interfaces that truly meet users’ needs… and not just making things pretty (although, let’s be honest, that does matter a little ;)). My work is about understanding what users are trying to achieve, the obstacles that frustrate them, […]
6 Signs Your SaaS Isn’t Delivering a Quality Experience
In today’s market, user experience is the deciding factor between adoption and abandonment. A poorly designed SaaS won’t get a second chance. A confusing interface, overly complex workflows, or a lack of consistency can be enough to push your users… straight to your competitors. Here are 6 clear signs your SaaS application needs a serious […]
Digital Transformation: How Use Cases Can Be Useful?
A few days before the arrival of summer, I received a call from a client who wanted to optimize her digital platform. She wanted to advance it technically to support the organizational strategic vision, as well as the evolution of internal needs and the needs of end customers. A very interesting project. However, before diving […]
Interviews, personas and Conceptual Content Architecture Workshops for Québec.ca
A content architecture guided by the real needs of citizens, rather than by an organization’s internal structure.
