“Audrey, I don’t know what to do with this.” Those were the exact words of a client of mine.She had just received a report from a consulting firm — but didn’t know what to do with the information. So, I read the report (which was actually quite good) and, with the help of key internal stakeholders, we built an action plan. That was my first …
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The UX Audit: The First Step to Improve Your SaaS Usability
Over the past few months, I’ve met with 3–4 Chief Technology Officers (CTOs) who all shared the same reality: they had built a functional product — often a very good one! — but they kept receiving feedback from clients and prospects about their user interfaces and user experience (UX), especially usability: User Experience (UX) Was Already on …
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IxDF Mobile UI Design Course: What I Learned
Last spring, I decided to refresh my knowledge of mobile interface design. My last major native mobile project dated back to the UX redesign of the Florida Highway Safety & Motor Vehicles (FLHSMV). Since then, mobile design has evolved significantly: new user behaviours, new patterns, and new technologies. I wanted to review the latest UX …
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User Experience (UX) in a Business Case (BC)
Too often, I have seen user experience considered too late in large enterprise or organizational projects. UX consultants or designers are often brought in only at the product development phase, which is a mistake. This is why I am interested in integrating user experience (UX) into business cases (BC). In my humble opinion, this should be an …
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How to Become a UX Designer in 2025: Recommended Trainings
Myriam and I studied graphic design together. After working for over 15 years in a top design agency, she lost her job in 2024. Instead of seeing it as a setback, she took it as an opportunity to reinvent herself and move into UX design. Her journey inspired me to write this article. Becoming a UX Designer: It’s Possible (and Easier Than You …
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Creating a Customer Journey Map to Optimize Your Marketing
In a competitive B2B market, becoming a leader doesn’t rely solely on innovation or product quality. Having the best product in the world won’t help if no one knows you exist… or if your clients give up on the first page of your website. Increasingly, the real differentiator lies in customer experience (CX) — even in B2B! This is where the …
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PEVR – How to Survey a Large Group of People
Every four years, school service centers are required to produce a Plan d'engagement vers la réussite (PEVR). This tool outlines a center's major orientations, aimed at encouraging and supporting student engagement in learning. Along with my friend and colleague Louis-Philippe Bellerose, we had the pleasure of leading five discussion workshops with …
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What Is UX Design?
Understanding UX Today UX design, or user experience design, is all about creating applications, SaaS platforms, and interfaces that truly meet users’ needs… and not just making things pretty (although, let’s be honest, that does matter a little ;)). My work is about understanding what users are trying to achieve, the obstacles that frustrate them, …
6 Signs Your SaaS Isn’t Delivering a Quality Experience
In today’s market, user experience is the deciding factor between adoption and abandonment. A poorly designed SaaS won’t get a second chance. A confusing interface, overly complex workflows, or a lack of consistency can be enough to push your users… straight to your competitors. Here are 6 clear signs your SaaS application needs a serious UX …
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Digital Transformation: How Use Cases Can Be Useful?
A few days before the arrival of summer, I received a call from a client who wanted to optimize her digital platform. She wanted to advance it technically to support the organizational strategic vision, as well as the evolution of internal needs and the needs of end customers. A very interesting project. However, before diving into a game plan …
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