Understanding UX Today UX design, or user experience design, is all about creating applications, SaaS platforms, and interfaces that truly meet users’ needs… and not just making things pretty (although, let’s be honest, that does matter a little ;)). My work is about understanding what users are trying to achieve, the obstacles that frustrate them, […]
6 Signs Your SaaS Isn’t Delivering a Quality Experience
In today’s market, user experience is the deciding factor between adoption and abandonment. A poorly designed SaaS won’t get a second chance. A confusing interface, overly complex workflows, or a lack of consistency can be enough to push your users… straight to your competitors. Here are 6 clear signs your SaaS application needs a serious […]
B2B: Enhanced Customer Experience for Cabico
UX analysis, information architecture, and the optimization of a complex customer experience.
