Too often, I have seen user experience considered too late in large enterprise or organizational projects. UX consultants or designers are often brought in only at the product development phase, which is a mistake. This is why I am interested in integrating user experience (UX) into business cases (BC). In my humble opinion, this should […]
Creating a Customer Journey Map to Optimize Your Marketing
In a competitive B2B market, becoming a leader doesn’t rely solely on innovation or product quality. Having the best product in the world won’t help if no one knows you exist… or if your clients give up on the first page of your website. Increasingly, the real differentiator lies in customer experience (CX) — even […]
PEVR – How to Survey a Large Group of People
Aligning students, parents, teachers, and school leadership around shared priorities
Digital Transformation: How Use Cases Can Be Useful?
A few days before the arrival of summer, I received a call from a client who wanted to optimize her digital platform. She wanted to advance it technically to support the organizational strategic vision, as well as the evolution of internal needs and the needs of end customers. A very interesting project. However, before diving […]
Interviews, personas and Conceptual Content Architecture Workshops for Québec.ca
A content architecture guided by the real needs of citizens, rather than by an organization’s internal structure.
B2B: Enhanced Customer Experience for Cabico
UX analysis, information architecture, and the optimization of a complex customer experience.
Improving the Customer Journey to Better Support People Dealing With a Work-Related Injury or Illness
Human-Centered research and public service optimization.
How to Use Digital Strategy to Make Rural Areas More Attractive to Young People
Understanding the real needs of young adults to support their settlement in rural regions.
