{"id":16030,"date":"2017-09-29T16:21:13","date_gmt":"2017-09-29T20:21:13","guid":{"rendered":"https:\/\/audreymarcotte.ca\/uncategorized\/ux-at-the-service-of-online-sales\/"},"modified":"2024-02-01T11:34:50","modified_gmt":"2024-02-01T16:34:50","slug":"ux-at-the-service-of-online-sales","status":"publish","type":"post","link":"https:\/\/audreymarcotte.ca\/en\/ux-at-the-service-of-online-sales\/","title":{"rendered":"UX at the service of online sales"},"content":{"rendered":"

I had a real shock when I started working in the UX field. I heard repeatedly that it was necessary to meet the needs of the customers rather than the needs of the users for the realization of a Web platform. Wow minute! UX is USER experience. And you, you talk to me about money, transactions and mercantilism<\/strong> as big as your arm?<\/p>\n

Well yes.<\/p>\n

Let’s talk profitability<\/h2>\n

Not knowing how to talk about money, numbers and return on investment,<\/strong> I sincerely believe that this is what makes the user experience<\/a> wrongly seem like a non-essential expertise<\/strong> , even a “luxury” in the eyes of many decision-makers. . And we, as workers in this specialty, unfortunately spend a lot of time breaking down barriers and educating about our function. But let’s be honest: We sometimes forget that the UX and UI must be useful<\/strong> and have added value<\/strong> for the customer.<\/p>\n

In fact, it is the profitability<\/strong> of the UX and its Return on Investment (ROI)<\/em> that encourage customers to call on us again to invest in a project.<\/p>\n

Did you know that every dollar invested in UI earns you from $2 to $100 in return on investment?<\/a><\/p>\n

This is how I came up with the idea of writing a series of articles on UX in the service of online sales<\/strong> . And I’m not just talking about e- commerce<\/a> here, because more broadly, I consider multiple virtual interactions with your customer to be a form of “online selling” of your product or organization as well.<\/p>\n

Coming<\/h2>\n

Here is an overview of the next topics I want to cover:<\/p>\n

    \n
  • The abandonment rate on a web platform;<\/li>\n
  • The bounce rate;<\/li>\n
  • Why and how to survey my clientele;<\/li>\n
  • How to measure a return on investment;<\/li>\n
  • How to know if my client is lost on my site;<\/li>\n
  • A\/B testing;<\/li>\n
  • The customer journey and Hotpoints<\/em> ;<\/li>\n
  • Registration for a member area;<\/li>\n
  • Signing up for a free trial;<\/li>\n
  • Subscription to a newsletter;<\/li>\n
  • Adding to cart and finalizing a purchase;<\/li>\n
  • The quote request;<\/li>\n
  • The contact request.<\/li>\n<\/ul>\n

    This series of articles will be very colorful, very pragmatic and will present various \u201c design patterns<\/em> \u201d. We will find the greats of online sales and how their strategies have been successful.<\/p>\n

    See you very soon!<\/p>\n

    *Photo credit: Pexel<\/sub><\/p>\n","protected":false},"excerpt":{"rendered":"

    I had a real shock when I started working in the UX field. I heard repeatedly that it was necessary to meet the needs of the customers rather than the needs of the users for the realization of a Web platform. Wow minute! UX is USER experience. And you, you talk to me about money, […]<\/p>\n","protected":false},"author":1,"featured_media":15651,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_exactmetrics_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","footnotes":""},"categories":[438],"tags":[473],"class_list":["post-16030","post","type-post","status-publish","format-standard","has-post-thumbnail","category-user-experience-ux","tag-ecommerce","entry"],"yoast_head":"\nUX at the service of online sales<\/title>\n<meta name=\"description\" content=\"It is the profitability of the UX and its Return on Investment (ROI) that encourage customers to call on us again to invest in a project.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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