{"id":15998,"date":"2018-08-08T15:36:33","date_gmt":"2018-08-08T19:36:33","guid":{"rendered":"https:\/\/audreymarcotte.ca\/design-of-a-course-registration-process\/"},"modified":"2025-12-09T10:23:36","modified_gmt":"2025-12-09T15:23:36","slug":"design-of-a-course-registration-process","status":"publish","type":"post","link":"https:\/\/audreymarcotte.ca\/en\/design-of-a-course-registration-process\/","title":{"rendered":"Design of a Course Registration Process"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The solution used by the EDQ for registering its general public and professional customers no longer seemed to meet its growing needs. The organization wanted to offer online registration and payment to all of its customers, in order to simplify membership in its services. The EDQ also wanted to retain its existing clientele with web marketing solutions, in order to increase recurring registrations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Goals<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Increase the number of school registrations and increase the proportion of registrations taking place directly on the Web;<\/li>\n\n\n\n<li>Allow customers to easily understand the catalog of courses offered;<\/li>\n\n\n\n<li>Automatically calculate the various discounts when registering online;<\/li>\n\n\n\n<li>Retain current and past customers.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/audreymarcotte.ca\/wp-content\/uploads\/2024\/02\/EDQ-960x751@2x-1024x801.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"801\" src=\"https:\/\/audreymarcotte.ca\/wp-content\/uploads\/2024\/02\/EDQ-960x751@2x-1024x801.jpg\" alt=\"\" class=\"wp-image-16229\" srcset=\"https:\/\/audreymarcotte.ca\/wp-content\/uploads\/2024\/02\/EDQ-960x751@2x-1024x801.jpg 1024w, https:\/\/audreymarcotte.ca\/wp-content\/uploads\/2024\/02\/EDQ-960x751@2x-300x235.jpg 300w, https:\/\/audreymarcotte.ca\/wp-content\/uploads\/2024\/02\/EDQ-960x751@2x-768x601.jpg 768w, https:\/\/audreymarcotte.ca\/wp-content\/uploads\/2024\/02\/EDQ-960x751@2x-1536x1202.jpg 1536w, https:\/\/audreymarcotte.ca\/wp-content\/uploads\/2024\/02\/EDQ-960x751@2x.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Methodology<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">After analyzing the existing process, it was proposed to the \u00c9cole de Danse de Qu\u00e9bec to create a registration process with linear and progressive engagement, with the aim of facilitating the registration process for customers and increasing their engagement. .<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To illustrate and ensure that the EDQ&#8217;s needs are met effectively, I produced a navigable prototype (wire models) illustrating a redesigned process, focused on its clienteles and registration periods.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The development of these wireframes enabled the Quebec City Dance School to optimize several elements in its internal processes. Our collaboration has had the impact of simplifying and improving the efficiency of their customer management.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Putting people at the center of the process to create a simpler, more human, and more accessible enrollment experience.<\/p>\n","protected":false},"author":1,"featured_media":15650,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_exactmetrics_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","footnotes":""},"categories":[438],"tags":[553,161,456],"class_list":["post-15998","post","type-post","status-publish","format-standard","has-post-thumbnail","category-user-experience-ux","tag-case-studies","tag-recherche-utilisateur","tag-user-research","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Design of a Course Registration Process<\/title>\n<meta name=\"description\" content=\"The EDQ wanted to offer online registration and payment to all of its customers, in order to simplify subscription to its services.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/audreymarcotte.ca\/en\/design-of-a-course-registration-process\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Design of a Course Registration Process\" \/>\n<meta property=\"og:description\" content=\"The EDQ wanted to offer online registration and payment to all of its customers, in order to simplify subscription to its services.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/audreymarcotte.ca\/en\/design-of-a-course-registration-process\/\" \/>\n<meta property=\"og:site_name\" content=\"Audrey Marcotte, M.A., UXC\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-08T19:36:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-09T15:23:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/audreymarcotte.ca\/wp-content\/uploads\/2018\/08\/EDQ-960x751@2x.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1502\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Audrey Marcotte\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Audrey Marcotte\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Design of a Course Registration Process","description":"The EDQ wanted to offer online registration and payment to all of its customers, in order to simplify subscription to its services.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/audreymarcotte.ca\/en\/design-of-a-course-registration-process\/","og_locale":"en_US","og_type":"article","og_title":"Design of a Course Registration Process","og_description":"The EDQ wanted to offer online registration and payment to all of its customers, in order to simplify subscription to its services.","og_url":"https:\/\/audreymarcotte.ca\/en\/design-of-a-course-registration-process\/","og_site_name":"Audrey Marcotte, M.A., UXC","article_published_time":"2018-08-08T19:36:33+00:00","article_modified_time":"2025-12-09T15:23:36+00:00","og_image":[{"width":1920,"height":1502,"url":"https:\/\/audreymarcotte.ca\/wp-content\/uploads\/2018\/08\/EDQ-960x751@2x.jpg","type":"image\/jpeg"}],"author":"Audrey Marcotte","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Audrey Marcotte","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/audreymarcotte.ca\/en\/design-of-a-course-registration-process\/#article","isPartOf":{"@id":"https:\/\/audreymarcotte.ca\/en\/design-of-a-course-registration-process\/"},"author":{"name":"Audrey Marcotte","@id":"https:\/\/audreymarcotte.ca\/en\/#\/schema\/person\/cecb0caea458d531762afc053770bcf2"},"headline":"Design of a Course Registration Process","datePublished":"2018-08-08T19:36:33+00:00","dateModified":"2025-12-09T15:23:36+00:00","mainEntityOfPage":{"@id":"https:\/\/audreymarcotte.ca\/en\/design-of-a-course-registration-process\/"},"wordCount":217,"publisher":{"@id":"https:\/\/audreymarcotte.ca\/en\/#\/schema\/person\/3ac39e569c6d4a1f7422116319c9155e"},"image":{"@id":"https:\/\/audreymarcotte.ca\/en\/design-of-a-course-registration-process\/#primaryimage"},"thumbnailUrl":"https:\/\/audreymarcotte.ca\/wp-content\/uploads\/2018\/08\/EDQ-960x751@2x.jpg","keywords":["Case Studies","Recherche utilisateur","User Research"],"articleSection":["User Experience (UX)"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/audreymarcotte.ca\/en\/design-of-a-course-registration-process\/","url":"https:\/\/audreymarcotte.ca\/en\/design-of-a-course-registration-process\/","name":"Design of a Course Registration Process","isPartOf":{"@id":"https:\/\/audreymarcotte.ca\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/audreymarcotte.ca\/en\/design-of-a-course-registration-process\/#primaryimage"},"image":{"@id":"https:\/\/audreymarcotte.ca\/en\/design-of-a-course-registration-process\/#primaryimage"},"thumbnailUrl":"https:\/\/audreymarcotte.ca\/wp-content\/uploads\/2018\/08\/EDQ-960x751@2x.jpg","datePublished":"2018-08-08T19:36:33+00:00","dateModified":"2025-12-09T15:23:36+00:00","description":"The EDQ wanted to offer online registration and payment to all of its customers, in order to simplify subscription to its services.","breadcrumb":{"@id":"https:\/\/audreymarcotte.ca\/en\/design-of-a-course-registration-process\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/audreymarcotte.ca\/en\/design-of-a-course-registration-process\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/audreymarcotte.ca\/en\/design-of-a-course-registration-process\/#primaryimage","url":"https:\/\/audreymarcotte.ca\/wp-content\/uploads\/2018\/08\/EDQ-960x751@2x.jpg","contentUrl":"https:\/\/audreymarcotte.ca\/wp-content\/uploads\/2018\/08\/EDQ-960x751@2x.jpg","width":1920,"height":1502},{"@type":"BreadcrumbList","@id":"https:\/\/audreymarcotte.ca\/en\/design-of-a-course-registration-process\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/audreymarcotte.ca\/en\/"},{"@type":"ListItem","position":2,"name":"Design of a Course Registration Process"}]},{"@type":"WebSite","@id":"https:\/\/audreymarcotte.ca\/en\/#website","url":"https:\/\/audreymarcotte.ca\/en\/","name":"Audrey Marcotte, M.A., UXC","description":"Exp\u00e9rience client (CX et UX)","publisher":{"@id":"https:\/\/audreymarcotte.ca\/en\/#\/schema\/person\/3ac39e569c6d4a1f7422116319c9155e"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/audreymarcotte.ca\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/audreymarcotte.ca\/en\/#\/schema\/person\/3ac39e569c6d4a1f7422116319c9155e","name":"Audrey","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/audreymarcotte.ca\/wp-content\/uploads\/2025\/01\/Audrey_Marcotte_PinkBG.jpg","url":"https:\/\/audreymarcotte.ca\/wp-content\/uploads\/2025\/01\/Audrey_Marcotte_PinkBG.jpg","contentUrl":"https:\/\/audreymarcotte.ca\/wp-content\/uploads\/2025\/01\/Audrey_Marcotte_PinkBG.jpg","width":912,"height":910,"caption":"Audrey"},"logo":{"@id":"https:\/\/audreymarcotte.ca\/wp-content\/uploads\/2025\/01\/Audrey_Marcotte_PinkBG.jpg"}},{"@type":"Person","@id":"https:\/\/audreymarcotte.ca\/en\/#\/schema\/person\/cecb0caea458d531762afc053770bcf2","name":"Audrey Marcotte","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/de35e5568373b6d201a3f59a684a757f952830c3b8046040c201736cdee44ae3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/de35e5568373b6d201a3f59a684a757f952830c3b8046040c201736cdee44ae3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/de35e5568373b6d201a3f59a684a757f952830c3b8046040c201736cdee44ae3?s=96&d=mm&r=g","caption":"Audrey Marcotte"},"description":"Audrey Marcotte est conseill\u00e8re strat\u00e9gique en exp\u00e9rience client (CX et UX). Travaillant dans le domaine du Web depuis plus de 15 ans, elle poss\u00e8de une forte exp\u00e9rience en exp\u00e9rience utilisateur, en ergonomie, en design d\u2019interface, ainsi qu\u2019en accessibilit\u00e9 Web (Standard SGQRI-008 notamment).","sameAs":["http:\/\/audreymarcotte.ca","https:\/\/www.linkedin.com\/in\/audreymarcotte\/"]}]}},"_links":{"self":[{"href":"https:\/\/audreymarcotte.ca\/en\/wp-json\/wp\/v2\/posts\/15998","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/audreymarcotte.ca\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/audreymarcotte.ca\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/audreymarcotte.ca\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/audreymarcotte.ca\/en\/wp-json\/wp\/v2\/comments?post=15998"}],"version-history":[{"count":6,"href":"https:\/\/audreymarcotte.ca\/en\/wp-json\/wp\/v2\/posts\/15998\/revisions"}],"predecessor-version":[{"id":17197,"href":"https:\/\/audreymarcotte.ca\/en\/wp-json\/wp\/v2\/posts\/15998\/revisions\/17197"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/audreymarcotte.ca\/en\/wp-json\/wp\/v2\/media\/15650"}],"wp:attachment":[{"href":"https:\/\/audreymarcotte.ca\/en\/wp-json\/wp\/v2\/media?parent=15998"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/audreymarcotte.ca\/en\/wp-json\/wp\/v2\/categories?post=15998"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/audreymarcotte.ca\/en\/wp-json\/wp\/v2\/tags?post=15998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}