{"id":17148,"date":"2025-10-30T13:12:54","date_gmt":"2025-10-30T17:12:54","guid":{"rendered":"https:\/\/audreymarcotte.ca\/design-social\/"},"modified":"2025-10-30T15:28:31","modified_gmt":"2025-10-30T19:28:31","slug":"social-design","status":"publish","type":"page","link":"https:\/\/audreymarcotte.ca\/en\/social-design\/","title":{"rendered":"Social Design"},"content":{"rendered":"\n\n\tTo create services and projects that truly help people, communities, and the environment.\nSocial design means using <strong>design methods<\/strong> (observing, understanding, testing, improving) to solve real problems in people&#8217;s lives: access to services, family support, education, health, environment, and more.\nIt&#8217;s about understanding what people really need, and finding ways to make things simpler, fairer, and more human.\n<h2>\n\t\t\tHow It Works\t<\/h2>\n\t<p>We use proven design and user experience methods, applied within the specific context of the problem or challenge to be improved.<\/p>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/audreymarcotte.ca\/wp-content\/uploads\/2025\/10\/one-filled-1.png\" alt=\"one-filled\" itemprop=\"image\" height=\"40\" width=\"40\" title=\"one-filled\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t\t<h3>Go into the field<\/h3><p>Meet people, ask questions, listen.<\/p>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/audreymarcotte.ca\/wp-content\/uploads\/2025\/10\/two-filled.png\" alt=\"two-filled\" itemprop=\"image\" height=\"40\" width=\"40\" title=\"two-filled\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t\t<h3>Identify what needs improvement<\/h3><p>in services, processes, or systems.<\/p>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/audreymarcotte.ca\/wp-content\/uploads\/2025\/10\/three-filled.png\" alt=\"three-filled\" itemprop=\"image\" height=\"40\" width=\"40\" title=\"three-filled\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t\t<h3>Co-create solutions<\/h3><p>with the people concerned &#8211; not on their behalf.<\/p>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/audreymarcotte.ca\/wp-content\/uploads\/2025\/10\/four-filled.png\" alt=\"four-filled\" itemprop=\"image\" height=\"40\" width=\"40\" title=\"four-filled\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t\t<h3>Test through prototypes and pilot projects<\/h3><p>to see what works and what needs to be refined.<\/p>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/audreymarcotte.ca\/wp-content\/uploads\/2025\/10\/five-filled.png\" alt=\"five-filled\" itemprop=\"image\" height=\"40\" width=\"40\" title=\"five-filled\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t\t<h3>Create a roadmap<\/h3>to help organizations implement meaningful and lasting change.\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/audreymarcotte.ca\/en\/design-thinking-workshops\/\" target=\"_self\">\n\t\t\t\t\t\t<\/a>\n\t<h3><a href=\"https:\/\/audreymarcotte.ca\/en\/design-thinking-workshops\/\"  target=\"_self\">What It Changes<\/a><\/h3><ul>\n<li data-start=\"2099\" data-end=\"2134\">\nServices that are <strong>easier to use<\/strong>\n<\/li>\n<li data-start=\"2135\" data-end=\"2171\">\n<strong>Fairer, more inclusive<\/strong> decisions\n<\/li>\n<li data-start=\"2172\" data-end=\"2223\">\nEnvironments that <strong>respect people and the planet<\/strong>\n<\/li>\n<li data-start=\"2224\" data-end=\"2267\">\nTeams that collaborate <strong>more effectively<\/strong>\n<\/li>\n<\/ul>\n<blockquote data-start=\"2883\" data-end=\"2983\">\nSocial design is about caring &#8211; for people, for communities, and for the environment.\n<\/blockquote>\n\n","protected":false},"excerpt":{"rendered":"<p>To create services and projects that truly help people, communities, and the environment. Social design means using design methods (observing, understanding, testing, improving) to solve real problems in people&#8217;s lives: access to services, family support, education, health, environment, and more. It&#8217;s about understanding what people really need, and finding ways to make things simpler, fairer, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","_exactmetrics_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"full-width-content","footnotes":""},"class_list":["post-17148","page","type-page","status-publish","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Exp\u00e9rience client (CX et UX) &#8211; Audrey Marcotte, M.A., UXC<\/title>\n<meta name=\"description\" content=\"Social design means using design methods (observing, understanding, testing, improving) to solve real problems in people\u2019s lives.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/audreymarcotte.ca\/en\/social-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Exp\u00e9rience client (CX et UX) &#8211; Audrey Marcotte, M.A., UXC\" \/>\n<meta property=\"og:description\" content=\"Social design means using design methods (observing, understanding, testing, improving) to solve real problems in people\u2019s lives.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/audreymarcotte.ca\/en\/social-design\/\" \/>\n<meta property=\"og:site_name\" content=\"Audrey Marcotte, M.A., UXC\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-30T19:28:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/audreymarcotte.ca\/wp-content\/uploads\/2025\/10\/one-filled-1.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Exp\u00e9rience client (CX et UX) &#8211; Audrey Marcotte, M.A., UXC","description":"Social design means using design methods (observing, understanding, testing, improving) to solve real problems in people\u2019s lives.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/audreymarcotte.ca\/en\/social-design\/","og_locale":"en_US","og_type":"article","og_title":"Exp\u00e9rience client (CX et UX) &#8211; 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