{"id":15745,"date":"2018-08-02T11:41:29","date_gmt":"2018-08-02T15:41:29","guid":{"rendered":"http:\/\/audreymarcotte.ca\/?page_id=15745"},"modified":"2025-10-03T10:33:11","modified_gmt":"2025-10-03T14:33:11","slug":"pragmatic-experiences-strategies","status":"publish","type":"page","link":"https:\/\/audreymarcotte.ca\/en\/","title":{"rendered":"Consulting Services"},"content":{"rendered":"\n\n\t

I provide strategic design services to make your tools and services useful, coherent, and effective for customers, citizens, and specialized teams.<\/p>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/a>\n\t

UX\/CX Strategy & Research<\/a><\/h4>

From client interviews and ethnographic research to journey mapping, I uncover insights that build a solid foundation for your strategy.<\/p>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/a>\n\t

SaaS & Complex App Design<\/a><\/h4>

Specializing in complex business applications, I design intuitive interfaces using wireframing, prototyping, and usability testing.<\/p>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/a>\n\t

Design Thinking Workshops<\/a><\/h4>

Collaborate with your team in tailored workshops to foster a user-centred approach, solve complex problems, and drive innovation.<\/p>\n\t\t

What About Customer Experience (CX)?<\/h3>\n\t\t

While customer experience (CX) and user experience (UX) are distinct, they are interconnected. A great UX contributes to a positive CX, but a poor UX (e.g., a confusing website) can harm the overall customer experience, even if other touchpoints are excellent. Both disciplines aim to enhance satisfaction but approach it from different angles.<\/p>\n

Would you like help with strategies to enhance customer experience in your organization?<\/p>\n\t\t\t\n\t\t\t\t\t\t\tTransform Your CX\n\t\t\t\t\t<\/a>\n\t

Client Feedback<\/p>\n

\n\t\t\tWhat My Clients Say\t<\/h2>\n\t\t

Exceptional Collaboration and Expertise: A Lasting Impact on Our Success<\/a><\/h4>

During her tenure collaborating with our team, Audrey has consistently demonstrated exceptional skills that have significantly contributed to the success of our projects. Her ability to seamlessly integrate with our team, combined with her multifaceted expertise and unwavering dedication, has left a lasting impact on our operations.<\/p>\n

 <\/p>\nAndriy Bibik<\/strong>
\nManaging Director at Danavero<\/a>
\nOntario, Canada\n\t\t

Outstanding Expertise and Dedication: A Key Contributor to Our Success<\/a><\/h4>

Both our project team and customer have had a great experience working with Audrey Marcotte. She has been very informative and met deliverables on-time, while maintaining a great demeanor during our interactions. Her expertise and influence has been a key-contributor in the success of this UI\/UX engagement.<\/p>\n

Great job!<\/p>\nZachariah Hardilek
\n<\/b>Senior Project Manager at Thales<\/a>
\nDigital Identity & Security \/ Identity & Biometric Solutions
\nUSA\n\t\t

Ready to Simplify Complexity?<\/h3>\n\t\tLet’s discuss your project and how my expertise can help your organization achieve its goals.
\nI look forward to collaborating with you!\n\t\t\t\n\t\t\t\t\t\t\tSchedule a Free Consultation\n\t\t\t\t\t<\/a>\n\n","protected":false},"excerpt":{"rendered":"

I provide strategic design services to make your tools and services useful, coherent, and effective for customers, citizens, and specialized teams. UX\/CX Strategy & Research From client interviews and ethnographic research to journey mapping, I uncover insights that build a solid foundation for your strategy. SaaS & Complex App Design Specializing in complex business applications, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","_exactmetrics_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"full-width-content","footnotes":""},"class_list":["post-15745","page","type-page","status-publish","entry"],"yoast_head":"\nExp\u00e9rience client (CX et UX) – Audrey Marcotte, M.A., UXC<\/title>\n<meta name=\"description\" content=\"I design digital experiences & strategies for complex domains and help organizations optimize their customer experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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