UX design, also called user-centric design, is the step which consists of establish the basis of a project. UX applies as much to a continuous improvement project as to a new achievement. This design step is nevertheless done at the start of the project, i.e. before any set-up or technical production.
The user-centered design makes it possible to define the interactions, the functionalities and the organization of the contents in such a way as to facilitate the a customer’s journey in their interactions with your organization .
This step is also aimed at avoiding the risk of financial overflows and the schedule postponements .
Card sorting and conceptual information architecture (AI)
Conceptual Information Architecture is the categorization of information on your site so that its presentation is consistent and matches your customers’ mental model.
Sorting cards is a method for designing information architecture based on a classification of terms designed by customers or stakeholders.
Wireframe models (wire or wireframes )
In the design of a digital project, wireframe models are a detailed description of screens in the form of “wireframe” models. They allow set the position, size and content of each element without addressing the graphic aspect.
The prototypes are an extension of the wireframe models, with an advanced level of interactions allowing, for example, to implement user tests . This aims to define the different navigation modes : interaction with the menu, return to reception, the route between the different links, actions taken by Internet users on the site, etc.